Remember the photo of Kim Kardashian that broke the internet? A singular piece of content had such high shock value that it took the internet by storm - popularizing the term and bringing it to the forefront of modern vocabulary. The phrase gets thrown around quite flippantly nowadays, but we can confidently say it happened again when Avril Lavigne and Tony Hawk collaborated on a TikTok post. If you haven't heard about this news, you may be living under a rock, but that’s not a problem because we’re here to tell you how it all went down.
At Creed, one of our mottos is “we break artists”, but after this post we may have to rethink that… perhaps something like “we re-break early 2000’s artists on TikTok” is more fitting. If you’re wondering why, it's because this viral sensation came to fruition through our social media management and content production collaboration with Nox Media (which launched earlier this year).
This one post garnered over 23M views, 122K comments, 4.9M likes, and a gain of 1.6M followers for Avril Lavigne’s account in less than two days. Yup, you heard that right - and to top it off this was all done with her first post on the platform.
So what made it all go viral? Avril Lavigne turned back the clock with her infamous loose tie as she lip synched her 2002 hit “Sk8er Boi”. While this was exciting enough, she was joined by legendary skater Tony Hawk, sporting the same loose tie and shredding down a halfpipe. This was done in honor of the “Go Skateboarding Day”, celebrated yearly by The Skateboard Project; a non-profit organization run by Hawk with the mission to make skateboarding more accessible. So was it the nostalgia from the good ole’ days mixed with the legendary resurfacing of “Sk8er Boi”? We have some ideas, but let us know what you think.
While this is currently a major happening in the world of digital, it is not the first time a legacy act resurfaced thanks to TikTok. If you’re not familiar, let us take you through some instances of how “oldies but goldies” took the internet by storm through the platform.
Similar to retro fashion trends coming back in style, TikTok is giving classic songs a new life through a younger generation; not only making a full circle, but a lasting impact. The resurfacing of these older tracks is just another proof point that TikTok is a powerhouse for the virality of songs.
Hit us up if you’d like to learn more about what we do at Creed, since as you now know, we re-break early 2000’s artists on TikTok, and much more.