From Fleetwood Mac to Coldplay: Why old rockers love TikTok

The video-sharing app is winning ageing rock stars a new young audience. Will Hodgkinson explains the phenomenon while Jade Cuttle picks the best to follow

Will Hodgkinson

The Times

September 2, 2020

With TikTok’s Fate Uncertain, Artists Test Instagram Reels

Miley Cyrus and Saweetie are among those who have teased new music on Reels, which is widely seen as Instagram’s counter to TikTok

Elias Leight

Rolling Stone

July 30, 2020

Taylor Swift Has 16 New Songs, But an Old One Is Her TikTok Hit

Disco Lines’ unofficial remix of Swift’s 2008 single “Love Story” has torched through TikTok, soundtracking over a million videos in just a week

Elias Leight

Rolling Stone

July 8, 2020

Creed Media on how TikTok powered S1mba to the UK Top 3

Creed Media Group was brought in to drive a cross-market amplification of the dance challenge to drive further engagement. As the song was gaining popularity in Australia, local influencers reaching both Australian and UK fan bases helped to activate the challenge in their domestic market.

Andre Paine

Music Week

July 2, 2020

How much money tiktok creators get paid to promote songs

”A more established influencer probably makes between $1,000 to $2,000 per paid promotion,” said Timothy Collins, the chief operating officer and cofounder of the Swedish music-marketing agency Creed Media Group.

Dan Whateley

Business Insider

June 16, 2020

Creed växer i raketfart – nu har Voi-grundaren köpt in sig: “Bäst i världen”

Slog fjolårsomsättningen redan under första kvartalet i år.

Tobias Blixt

Breakit.se

June 16, 2020

Rider på TikTok-boomen – nu investerar Voi:s grundare i Creed

Mediehuset Creed Media Group slog förra årets omsättning med god marginal redan under första kvartalet. Nu går Voi:s VD Fredrik Hjelm och CCO Carl Vernersson in i bolaget som beräknar en omsättning på 50 miljoner kronor under 2020.

Andreas Rågsjö Thorell

Resume

June 11, 2020

Want a TikTok Hit? Have $30,000?

As TikTok’s user-base has ballooned, the cost of promoting music on the app has skyrocketed

Elias Leight

Rolling Stone

June 5, 2020

Dance Challenges Are Dead? Why the Music Industry Is Investing in ‘Emo’ TikToks

When it comes to launching singles, “the emotional side of TikTok is now showing that it has the potential to be as powerful as the dance side,” says one major-label A&R.

Elias Leight

Rolling Stones

May 28, 2020

Dominating TikTok for Musicians with Creed Media co-founder Timothy Collins

Today on the Music Business Podcast, we invite Creed Media co-founder Timothy Collins. Creed Media is a full-service creative digital media Entertainment agency that prides itself on being innovative and early adopters to attention based strategies and platforms.

Sam Hysell & Jordan Williams

Music Business Podcast

May 20, 2020

4 snabba: timothy collins, creed om tiktok

När TikTok spelar allt större roll i musiksammanhanget har Timothy Collins och mediebyrån Creed ofta synts i svenska lanseringar. MI tog ett snack om fenomenet TikTok.

Lars Nylin

musikindustri.se

October 10, 2019

Timothy Collins, Creed Media Group - Digital marknadsföring och miljonpubliker i sociala medier

Möt veckans drivna poddgäst; Timothy Collins, numera medgrundare till digitala byrån Creed Media Group. Här delar han både sin spännande resa och grymma framgångstips, från att bygga varumärken och fånga följare till att arbeta med olika kändisar och smarta kampanjer i sociala medier.

DMG education

Musikbranchpodden

September 24, 2019

Creed Media Group lanserar Creedcast – produktionsbolag för podcasts

Nu lanserar Creed Media Group podcastproduktionsbolaget Creedcast tillsammans med bolagets vd Hjalmar Wilén.

Tobias Blixt

Breakit

July 19, 2019

De har byggt miljonpublik i sociala medier – nu ska de bygga digital byrå

Creed media är ett av tre bolag som grundarna har startat under bolaget Creed media group. Tanken är att bolagen ska arbeta med olika typer av digitalt innehåll.

Tobias Blixt

Breakit